Talking Test Drive

Problem

Lincoln aimed to revolutionize the traditional test drive by integrating artificial intelligence and giving the vehicle a “voice.”

The objective was to create an intelligent system that could:

• Personify the vehicle, allowing it to interact with customers.
• Deliver a personalized test drive experience based on real-time data.
• Provide context-driven information to enhance the customer journey.
• They needed a solution that would seamlessly integrate these capabilities while maintaining the brand’s focus on luxury and innovation.

Solution

Our team developed an aftermarket solution using an Android app to deliver personalized content directly through the vehicle’s audio system during the test drive.

The solution included several key components:

• CAN Bus Integration: We monitored the vehicle’s CAN bus, combining data from internal systems with external data sources to establish context and personalize interactions.
• Digital License Plate: The vehicle was equipped with a digital license plate that displayed a welcome message as customers approached, enhancing the customer experience before even stepping inside.
• Contextual Audio Interaction: During the test drive, the vehicle communicated personalized messages and information through the audio system, creating a unique and tailored experience.
• Post-Test Drive Follow-Up: After the drive, customers received a follow-up email with a summary of their test drive, as well as additional calls-to-action and relevant information.

Results

The Lincoln Talking Test Drive was a major success.

Key outcomes included:

• A fully functioning prototype that showcased Lincoln’s ability to integrate cutting-edge technology into the driving experience.
• Extensive consumer testing, which yielded highly positive feedback from participants.
• The experience was described as “too good” by testers, validating the solution’s ability to elevate customer engagement and satisfaction.